About Umair Mohsin - Director Digital Marketing

“I love digital because at heart i truly believe that technology can make people’s lives better.. that when we market to them with things they want, experiences they want, delivery they want… on their terms.. they’ll be happier customers.”

 - Umair Mohsin, Nokia Conference, 2012

Summary

• Solutions-Oriented Leader able to lead and manage diverse resources.
• Results Driven Planner who utilizes key category, brand and customer insights to deliver ROI based strategies.
• Multi-Media Strategist with proven ability to integrate multiple marketing vehicles and activate the target audience.
• Database and CRM Practitioner who knows how to use data at both strategic and execution levels.
• Efficient Project Manager skilled in developing processes that ensure consistent on time and on budget delivery.
• Dynamic Presenter with excellent verbal and written communication skills.

Umair Mohsin’s Specialties:

Marketing strategies, digital media, marketing plan, marketing online, marketing for online, social marketing, e-marketing, digital media, direct marketing, strategic marketing, emarketing, social media marketing, advertising online, mobile marketing, digital, digital design, social media, social network Apps, social networking sites, social marketing, digital design strategy, e-commerce, user research, competitive assessments, personas, video coding and analysis, user experience (UX) design, user archetypes, user testing, usability testing, ethnography, web analytics, in-context interviews, focus groups, information architecture

LinkedIn: www.linkedin.com/in/umairmohsin

Twitter: @umairmohsin

Email: umair dot mohsin at mediaidee dot com