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		<title>Digital Audience Measurement In Pakistan</title>
		<link>http://umairmohsin.wordpress.com/2012/06/26/digital-audience-measurement-in-pakistan/</link>
		<comments>http://umairmohsin.wordpress.com/2012/06/26/digital-audience-measurement-in-pakistan/#comments</comments>
		<pubDate>Tue, 26 Jun 2012 20:18:34 +0000</pubDate>
		<dc:creator>Umair Mohsin</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
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		<guid isPermaLink="false">http://umairmohsin.wordpress.com/?p=795</guid>
		<description><![CDATA[“Since the beginning of radio, the broadcaster has been interested in how the owner of a receiver reacts to the programs presented over the air. Some of the questions to which the broadcaster, whether he is an educator or advertiser, is anxious to secure the answers are as follows: When does the listener use his [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=umairmohsin.wordpress.com&#038;blog=7352962&#038;post=795&#038;subd=umairmohsin&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Digital Audience Measurement</media:title>
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		<item>
		<title>Online Classified Market In Pakistan</title>
		<link>http://umairmohsin.wordpress.com/2012/06/26/online-classified-market-in-pakistan/</link>
		<comments>http://umairmohsin.wordpress.com/2012/06/26/online-classified-market-in-pakistan/#comments</comments>
		<pubDate>Tue, 26 Jun 2012 20:07:34 +0000</pubDate>
		<dc:creator>Umair Mohsin</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
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		<guid isPermaLink="false">http://umairmohsin.wordpress.com/?p=791</guid>
		<description><![CDATA[Pakistan has traditionally always been a nation with strong social support systems rather than institutions. Even for things as simple as schooling or buying a house, we seek after the opinions and recommendations of our own and extended family and friend networks rather than depending on external reviews or peers. Over the last few years [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=umairmohsin.wordpress.com&#038;blog=7352962&#038;post=791&#038;subd=umairmohsin&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Jag</media:title>
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		<media:content url="http://www.onlineearning.co/posts/post_thumbs/1326204048classified.jpg" medium="image">
			<media:title type="html">Online Classified Market In Pakistan</media:title>
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	</item>
		<item>
		<title>The Client Brief &#8211; Perfecting The Art</title>
		<link>http://umairmohsin.wordpress.com/2012/05/12/what-is-an-advertisement/</link>
		<comments>http://umairmohsin.wordpress.com/2012/05/12/what-is-an-advertisement/#comments</comments>
		<pubDate>Sat, 12 May 2012 21:48:30 +0000</pubDate>
		<dc:creator>Umair Mohsin</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
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		<category><![CDATA[ad agency]]></category>
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		<category><![CDATA[undefined]]></category>
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		<guid isPermaLink="false">http://umairmohsin.wordpress.com/?p=782</guid>
		<description><![CDATA[The creative brief is your roadmap. Your Sherpa. Your guide to the buried treasure. The creative brief is the contract between the client and the agency and between the agency account team and the creative team. It spells out in inspiring terms exactly what is that needs to be produced to solve a specific business [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=umairmohsin.wordpress.com&#038;blog=7352962&#038;post=782&#038;subd=umairmohsin&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Jag</media:title>
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		<media:content url="http://www.oi-you.com/wp-content/uploads/2010/02/CreativeBrief.jpg" medium="image">
			<media:title type="html">Creative Brief</media:title>
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		<media:content url="http://umairmohsin.files.wordpress.com/2012/05/6a00d83451688869e201156f5d3e71970c-500wi.png?w=300" medium="image">
			<media:title type="html">Creative Brief</media:title>
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			<media:title type="html">Creative Brief</media:title>
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	</item>
		<item>
		<title>Yes! We Khan &#8211; Social Media Case Study Of Imran Khan Rally On December 25th, 2011</title>
		<link>http://umairmohsin.wordpress.com/2012/01/24/yes-we-khan-social-media-case-study-of-imran-khan-rally-on-december-25th-2011/</link>
		<comments>http://umairmohsin.wordpress.com/2012/01/24/yes-we-khan-social-media-case-study-of-imran-khan-rally-on-december-25th-2011/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 16:47:08 +0000</pubDate>
		<dc:creator>Umair Mohsin</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
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		<guid isPermaLink="false">http://umairmohsin.wordpress.com/?p=752</guid>
		<description><![CDATA[The highly successful Jalsa of 25th December, 2011 organized by Pakistan Tehreek Insaf was a major social media milestone for Pakistan. By using a disruptive technology in early markets, PTI has upset the status quo, catapulting a man who did not look like a serious contender for government initially into the forefront of the race [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=umairmohsin.wordpress.com&#038;blog=7352962&#038;post=752&#038;subd=umairmohsin&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://umairmohsin.wordpress.com/2012/01/24/yes-we-khan-social-media-case-study-of-imran-khan-rally-on-december-25th-2011/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
	
		<media:content url="http://2.gravatar.com/avatar/bb6b30a087830f936706bc37b27a7e47?s=96&#38;d=monsterid&#38;r=G" medium="image">
			<media:title type="html">Jag</media:title>
		</media:content>

		<media:content url="http://auroramag.files.wordpress.com/2012/01/untitled11.jpg?w=640&#38;h=336" medium="image">
			<media:title type="html">Imran Khan Jalsa Rally </media:title>
		</media:content>
	</item>
		<item>
		<title>The Future Of Advertising &#8230; Is Not Advertising</title>
		<link>http://umairmohsin.wordpress.com/2011/12/16/the-future-of-advertising-is-not-advertising/</link>
		<comments>http://umairmohsin.wordpress.com/2011/12/16/the-future-of-advertising-is-not-advertising/#comments</comments>
		<pubDate>Fri, 16 Dec 2011 18:58:22 +0000</pubDate>
		<dc:creator>Umair Mohsin</dc:creator>
				<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[ad agency]]></category>
		<category><![CDATA[advertising agencies]]></category>
		<category><![CDATA[advertising online]]></category>
		<category><![CDATA[AstraZeneca]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[competitive assessments]]></category>
		<category><![CDATA[custom website development]]></category>
		<category><![CDATA[daniele fiandaca]]></category>
		<category><![CDATA[design web]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[digital design]]></category>
		<category><![CDATA[Digital design strategy]]></category>
		<category><![CDATA[Digital fauna]]></category>
		<category><![CDATA[digital media]]></category>
		<category><![CDATA[digital pakistan]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[e-marketing]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[ethnography]]></category>
		<category><![CDATA[focus groups]]></category>
		<category><![CDATA[in-context interviews]]></category>
		<category><![CDATA[information architecture]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[Mark Earls]]></category>
		<category><![CDATA[marketing for online]]></category>
		<category><![CDATA[marketing mix]]></category>
		<category><![CDATA[marketing online]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[marketing social media]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[marketing with social media]]></category>
		<category><![CDATA[McDonalds]]></category>
		<category><![CDATA[media social]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[mohsin]]></category>
		<category><![CDATA[personas]]></category>
		<category><![CDATA[Profero]]></category>
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		<category><![CDATA[social media and marketing]]></category>
		<category><![CDATA[social media consultancy]]></category>
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		<category><![CDATA[Steve Sponder]]></category>
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		<category><![CDATA[Umair Mohsin]]></category>
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		<guid isPermaLink="false">http://umairmohsin.wordpress.com/2011/12/16/the-future-of-advertising-is-not-advertising/</guid>
		<description><![CDATA[We live in an era that isn&#8217;t business as usual anymore. Living in a networked economy with an increasing overlap between consumer and technology is opening up opportunities for businesses and the resulting advertising to evolve. As Mark Earls has said marketing is increasingly moving from a world where you are marketing to people to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=umairmohsin.wordpress.com&#038;blog=7352962&#038;post=746&#038;subd=umairmohsin&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://umairmohsin.wordpress.com/2011/12/16/the-future-of-advertising-is-not-advertising/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://2.gravatar.com/avatar/bb6b30a087830f936706bc37b27a7e47?s=96&#38;d=monsterid&#38;r=G" medium="image">
			<media:title type="html">Jag</media:title>
		</media:content>

		<media:content url="http://umairmohsin.files.wordpress.com/2011/12/daniele_fiandaca1.jpg?w=310" medium="image">
			<media:title type="html">Daniele Fiandaca</media:title>
		</media:content>

		<media:content url="http://umairmohsin.files.wordpress.com/2011/12/4169690068_6459398afc1.jpg?w=404" medium="image">
			<media:title type="html">Image</media:title>
		</media:content>
	</item>
		<item>
		<title>Beauty In The Lines: Pakistani Calligraphy</title>
		<link>http://umairmohsin.wordpress.com/2011/12/16/beauty-in-the-lines-pakistani-calligraphy/</link>
		<comments>http://umairmohsin.wordpress.com/2011/12/16/beauty-in-the-lines-pakistani-calligraphy/#comments</comments>
		<pubDate>Fri, 16 Dec 2011 18:42:54 +0000</pubDate>
		<dc:creator>Umair Mohsin</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[2006]]></category>
		<category><![CDATA[Allah]]></category>
		<category><![CDATA[Arab]]></category>
		<category><![CDATA[Arabesque]]></category>
		<category><![CDATA[Calligraphy In Pakistan]]></category>
		<category><![CDATA[Fonts]]></category>
		<category><![CDATA[Gallery]]></category>
		<category><![CDATA[God]]></category>
		<category><![CDATA[Indus Valley]]></category>
		<category><![CDATA[interviews]]></category>
		<category><![CDATA[Islamic art]]></category>
		<category><![CDATA[Islamic calligraphy]]></category>
		<category><![CDATA[Muslim]]></category>
		<category><![CDATA[origins]]></category>
		<category><![CDATA[Qur]]></category>
		<category><![CDATA[Quran]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Sadequain]]></category>
		<category><![CDATA[Techniques]]></category>
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		<category><![CDATA[Umair Mohsin]]></category>

		<guid isPermaLink="false">http://umairmohsin.wordpress.com/?p=712</guid>
		<description><![CDATA[It has been compared to a chant, a rhythmic divine beauty, a melody, an aria, a toccata, an edification, an exaltation. As poetry is for the tongue, calligraphy is to the page. The authors of The Splendor of Islamic Calligraphy put it best when they said: “Calligraphy is the plainsong of the divine”. Calligraphy is [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=umairmohsin.wordpress.com&#038;blog=7352962&#038;post=712&#038;subd=umairmohsin&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://umairmohsin.wordpress.com/2011/12/16/beauty-in-the-lines-pakistani-calligraphy/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://2.gravatar.com/avatar/bb6b30a087830f936706bc37b27a7e47?s=96&#38;d=monsterid&#38;r=G" medium="image">
			<media:title type="html">Jag</media:title>
		</media:content>

		<media:content url="http://farm4.staticflickr.com/3373/3511532948_f109fdfb82.jpg" medium="image">
			<media:title type="html">Aql O Dil</media:title>
		</media:content>

		<media:content url="http://farm1.staticflickr.com/16/22120215_8e09a63576.jpg" medium="image">
			<media:title type="html">Arabesque</media:title>
		</media:content>

		<media:content url="http://farm3.staticflickr.com/2501/3941962421_b53acb9f2c.jpg" medium="image">
			<media:title type="html">Calligraphy In Pakistan</media:title>
		</media:content>
	</item>
		<item>
		<title>Rural Broadband In Pakistan: Powered Off</title>
		<link>http://umairmohsin.wordpress.com/2011/06/12/rural-broadband-in-pakistan/</link>
		<comments>http://umairmohsin.wordpress.com/2011/06/12/rural-broadband-in-pakistan/#comments</comments>
		<pubDate>Sun, 12 Jun 2011 19:57:18 +0000</pubDate>
		<dc:creator>Umair Mohsin</dc:creator>
				<category><![CDATA[Media]]></category>
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		<category><![CDATA[Technologies]]></category>
		<category><![CDATA[2011]]></category>
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		<category><![CDATA[june]]></category>
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		<category><![CDATA[Pakistan]]></category>
		<category><![CDATA[personas]]></category>
		<category><![CDATA[rural]]></category>
		<category><![CDATA[rural broadband]]></category>
		<category><![CDATA[social marketing]]></category>
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		<category><![CDATA[telecom]]></category>
		<category><![CDATA[Umair Mohsin]]></category>
		<category><![CDATA[Universal Service Fund]]></category>
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		<category><![CDATA[USF]]></category>
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		<guid isPermaLink="false">http://umairmohsin.wordpress.com/?p=708</guid>
		<description><![CDATA[40 Kilometers out of Karachi, in the neighborhood of Sultanabad, Kemari Town lies a small goth named Anwar Thaheem of over 3000 inhabitants. The village consists of a school, a single entertainment area and just one bricked house which is owned by the chieftain whilst the rest are thatched huts. The majority of the residences [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=umairmohsin.wordpress.com&#038;blog=7352962&#038;post=708&#038;subd=umairmohsin&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://umairmohsin.wordpress.com/2011/06/12/rural-broadband-in-pakistan/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	
		<media:content url="http://2.gravatar.com/avatar/bb6b30a087830f936706bc37b27a7e47?s=96&#38;d=monsterid&#38;r=G" medium="image">
			<media:title type="html">Jag</media:title>
		</media:content>

		<media:content url="http://farm1.static.flickr.com/154/400022753_cef64e26e5.jpg" medium="image">
			<media:title type="html">Goth in Sindh</media:title>
		</media:content>
	</item>
		<item>
		<title>Jeremy Gutsche &#8211; Unlocking The Cool Interview</title>
		<link>http://umairmohsin.wordpress.com/2011/06/07/jeremy-gutsche-unlocking-the-cool-interview/</link>
		<comments>http://umairmohsin.wordpress.com/2011/06/07/jeremy-gutsche-unlocking-the-cool-interview/#comments</comments>
		<pubDate>Tue, 07 Jun 2011 07:45:25 +0000</pubDate>
		<dc:creator>Umair Mohsin</dc:creator>
				<category><![CDATA[Digital Strategy]]></category>
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		<category><![CDATA[internet]]></category>
		<category><![CDATA[Interview]]></category>
		<category><![CDATA[Jeremy Gutsche]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing for online]]></category>
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		<category><![CDATA[Strategy]]></category>
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		<category><![CDATA[Trend Hunter]]></category>
		<category><![CDATA[Trend Hunting]]></category>
		<category><![CDATA[Umair Mohsin]]></category>
		<category><![CDATA[Unlocking Cool]]></category>
		<category><![CDATA[usability testing]]></category>
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		<guid isPermaLink="false">http://umairmohsin.wordpress.com/?p=701</guid>
		<description><![CDATA[Popular is not cool. Cool is the next big thing and in a world of increased competition, intensified customer demands and globalization, understanding how to be creative and then build up a culture of innovation is more important than ever before. One of the ways companies do that is to use ‘Trend Hunters’ or ‘Trend [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=umairmohsin.wordpress.com&#038;blog=7352962&#038;post=701&#038;subd=umairmohsin&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://umairmohsin.wordpress.com/2011/06/07/jeremy-gutsche-unlocking-the-cool-interview/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://2.gravatar.com/avatar/bb6b30a087830f936706bc37b27a7e47?s=96&#38;d=monsterid&#38;r=G" medium="image">
			<media:title type="html">Jag</media:title>
		</media:content>

		<media:content url="http://media.thestar.topscms.com/images/ce/b2/169210cf487ebf5b96133ac7d1af.jpeg" medium="image">
			<media:title type="html">Jeremy Gutsche</media:title>
		</media:content>
	</item>
		<item>
		<title>Marketing Strategies For Digital Media</title>
		<link>http://umairmohsin.wordpress.com/2011/01/13/marketing-strategies-for-digital-media/</link>
		<comments>http://umairmohsin.wordpress.com/2011/01/13/marketing-strategies-for-digital-media/#comments</comments>
		<pubDate>Thu, 13 Jan 2011 08:52:13 +0000</pubDate>
		<dc:creator>Umair Mohsin</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Digital Strategy]]></category>
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		<category><![CDATA[e-marketing]]></category>
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		<category><![CDATA[information architecture]]></category>
		<category><![CDATA[marketing for online]]></category>
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		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[social media agency]]></category>
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		<category><![CDATA[usability testing]]></category>
		<category><![CDATA[user archetypes]]></category>
		<category><![CDATA[user experience (UX) design]]></category>
		<category><![CDATA[user research]]></category>
		<category><![CDATA[user testing]]></category>
		<category><![CDATA[video coding and analysis]]></category>
		<category><![CDATA[web analytics]]></category>

		<guid isPermaLink="false">http://umairmohsin.wordpress.com/?p=683</guid>
		<description><![CDATA[Every year for the last five years digital pundits had been predicting dramatic change in our media consumption. They had foretold the convergence of digital and broadcast media, the erosion of mass audiences and the restructuring of the media and advertising industries. So far every year, leading industry practices had remained static, even stagnant, and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=umairmohsin.wordpress.com&#038;blog=7352962&#038;post=683&#038;subd=umairmohsin&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://umairmohsin.wordpress.com/2011/01/13/marketing-strategies-for-digital-media/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
	
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			<media:title type="html">Jag</media:title>
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		<title>The Rise of The Data Center Industry in Pakistan</title>
		<link>http://umairmohsin.wordpress.com/2011/01/02/data-centers/</link>
		<comments>http://umairmohsin.wordpress.com/2011/01/02/data-centers/#comments</comments>
		<pubDate>Sun, 02 Jan 2011 16:02:43 +0000</pubDate>
		<dc:creator>Umair Mohsin</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Technologies]]></category>
		<category><![CDATA[ad agency]]></category>
		<category><![CDATA[advertising agencies]]></category>
		<category><![CDATA[advertising online]]></category>
		<category><![CDATA[center data]]></category>
		<category><![CDATA[co-location]]></category>
		<category><![CDATA[collocation]]></category>
		<category><![CDATA[colocation]]></category>
		<category><![CDATA[data center]]></category>
		<category><![CDATA[data center standard]]></category>
		<category><![CDATA[data centers]]></category>
		<category><![CDATA[data centre]]></category>
		<category><![CDATA[data centres]]></category>
		<category><![CDATA[datacenter]]></category>
		<category><![CDATA[datacenter design]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[digital design]]></category>
		<category><![CDATA[digital media]]></category>
		<category><![CDATA[digital pakistan]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[e-marketing]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[marketing for online]]></category>
		<category><![CDATA[marketing mix]]></category>
		<category><![CDATA[marketing online]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[marketing social media]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[marketing with social media]]></category>
		<category><![CDATA[media social]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[social media agency]]></category>
		<category><![CDATA[social media and marketing]]></category>
		<category><![CDATA[social media for marketing]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social media services]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[social network site]]></category>
		<category><![CDATA[social networking]]></category>
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		<category><![CDATA[strategic marketing]]></category>

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		<description><![CDATA[IT operations are becoming a crucial aspect of most Enterprise and Medium sized organizations in our country. As the automation of processes increases through implementation of world class ERPs, one of the main concerns that companies are facing is business continuity &#8211; what if a system becomes unavailable thus impairing or completely stopping the business [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=umairmohsin.wordpress.com&#038;blog=7352962&#038;post=679&#038;subd=umairmohsin&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://umairmohsin.wordpress.com/2011/01/02/data-centers/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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