Originally uploaded by Tuesday Digital
Just in case you’re wondering, the S.I.N. here stands for Simulated Interactive Narratives.
Tuesday was started because we understood the fact that the containers that have held back digital marketing are finally breaking or dying. Content is now free to go wherever it wants, whether its on Traditional Television, Direct to customer through activations or to Mobile Screens.
More than ever before, it is now content that will drive brands forward and no content is stronger than your brand’s narrative. It is even moreso if it reaches your customer directly. This narrative can take the form of an online experience, a game, a mobile app, an interactive digital signage, an alternate reality game, traditional media (gasp!) or all these simultaneously.
That is our vision, to bring back perhaps the oldest form of communication known to man and use it to drive the brands of tomorrow via a media agnostic approach.
That’s our SIN. That’s our story.