Dalda Foods Pvt. Ltd. has recently engaged with their customers through an Instore Activation. Tuesday handled everything from ideation to the execution of the activity.
Dalda customers buying 10 KG/ Liters of their products got a chance to play ‘Dalda’s Wheel of Fortune’ and win great prizes like passes to the Dalda’s Iftar being held at the Maritime Museum in Karachi whilst in Lahore & Islamabad Dalda customers could win the Dalda Cooking Kit. Customers also had a chance to win Olive Oil Bottles and Dalda Dastarkhwan Magazine.
The activity is being conducted in 15 modern trade outlets in the three metros namely all Makro outlets, Imtiaz Store, Al-Fateh, Hyperstar, MySuperStore, etc from the 10th of August to the 31st of August.
This is what you’ll see when you approach the game after buying Dalda products from the store.
First the brand ambassador will tell you about the activity, the prizes and how to play the game.
She’ll tell you about the three prizes you can win if you purchase a 10 Liters / KG products. In Karachi, the highest prize is the Dalda Iftar Coupon (worth Rs. 600).
In Lahore / Islamabad the highest prize is the ‘Dalda Cooking Kit’.
She’ll also tell you that you can win prizes other prizes too such as DKD or Olive Oil Bottles.
After this, simply press the Dalda Logo on the Touch Screen and press ‘Start’. You have three turns /chances to win prizes.
Head on down to the store today. Happy Winning. 🙂
Accelerate - by Umair Mohsin 
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