HP ProBooks Launched In Pakistan

Philip Lau, General manager, Asia Emerging Countries, Personal Systems Group, HP.
Philip Lau, General manager, Asia Emerging Countries, Personal Systems Group, HP.

I recently participated at the HP launch of their new brand of affordable notebook PCs, at the Karachi Avari, that merges business functionality with sophisticated design – the HP ProBook. The HP ProBook series joins the award-winning HP EliteBook series to form one of the most versatile business notebook portfolios in the industry.

The new HP ProBook family, is a low-cost business notebook designed specifically for small and medium businesses. Translation: this desktop replacement notebook has a good balance of performance, security, reliability and extras all at an affordable price.

HP Probook
HP Probook

First Look

Inspired by minimalism, the design of the new HP ProBook series combines matte and glossy surfaces while stripping out the extraneous, leaving only a stylish and clean look. The Probook is also distinguished by a choice of merlot or glossy noir finishes, a unique keyboard design and a set of professional innovations previously found only on higher-priced models.

The outer shell of the screen casing, like the rest of the notebook, is made of plastic. The lid is made of reflective, glossy plastic with the HP and ProBook logos printed in silver. The laptop screen housing it is a mixture of firm and flexible materials.

The full-size keyboard is a new design that HP has unveiled with the launch of the ProBook series. The keyboard provides extra spacing between the individual keys to help reduce typos and even includes a dedicated number pad (a major plus for businesses that use their computers for number crunching or data entry). Each key is relatively flat with a nice matte texture and the keys sit above a glossy black support frame. The support frame surrounding the keys is quite firm thanks to the design of the chassis which adds additional support for the keyboard. The only obvious area of flex in the keyboard is when you press on the number pad keys. Usability is the same as with traditional keyboards and the raised surface means fewer places for dirt and dust to hide making it easy to clean and more maintenance free than ever before.

HP Professional Innovations

HP Professional Innovations included on the ProBook s-series include:

1. HP QuickLook 2 software, which provides access to e-mail, calendar, task and contact information within seconds at the touch of a button.

2. The HP SpareKey feature addresses the hassle of forgotten passwords by using a sequence of three predetermined personal identification questions to gain immediate entry into the system.

3. For added data security, File Sanitizer for HP Protect Tools permanently deletes individual files, folders and personally identifiable information from the notebook, which also allows customers to recycle the notebook with confidence that their business data has been removed.

Pricing and availability

HP ProBook - Black
HP ProBook - Black

Estimated street pricing in Pakistan begins at a little over Rs.60,000. The glossy noir (black) option is available now and the merlot color option will be available from August.

The standard series (s-series) of the new HP ProBook models incorporate a mercury-free design, and features high-definition (HD) LED backlit displays in a choice of 13.3-inch, 14-inch, 15.6-inch and 17.3-inch diagonal widescreen sizes.

See Tuesday’s Flickr Page at http://www.flickr.com/photos/tuesdaydigital/ for more pictures of the event.


Green Computing – How Green Is Your Computer?

How Green Is Your Computer?
Published Dawn, Images, July 13th, 2009

These days it’s hard to move anywhere without being urged to make ‘green’ changes in your lifestyle. To answer these consumer trends, computer manufacturers worldwide have embarked to align business concerns with the broader issue of greening the environment. There is


cause for concern. IT’s CO2 emissions have been estimated to be at 2 percent of the world’s total, thus the entire community is waking up to the challenge of sustainable development.

At the manufacturing level, leading firms such as HP especially are improving their processes, accounting for environmental impact, operational impact and end-of-life impact for their full range of products. They try to do this by minimizing harm ‘before’ use by employing cleaner, leaner sourcing and manufacturing techniques, by designing products that consume less energy and materials ‘during’ use and helping with reuse and recycling ‘after’ use. This is why the new devices (esp. based on Intel Atom Chipsets) are highly energy efficient and form factors across the board have been reduced greatly.

Thin Clients
HP Thin Clients

Corporations too are joining this trend, as being green serves the twin advantages of catering to consumer sentiments and business profitability. One way businesses are becoming greener e.g. are via using ‘thin-clients’. This is a setup where you have a low-power device on your desktop instead of a PC Processor box and all the work takes place at a central server or data center. This can take a lot of hassle out of desktop computing (and resulting maintenance, upkeep, etc), increases security (since all updates are at the center), is economical and requires minimal upgrades, since the average life-span of such a setup is around 8 years.

Another area enterprises are addressing is their servers. It has been estimated that worldwide most servers never run beyond 30% of their capacity and though more powerful than desktop machines, this is not utilizing them for their full potential. To address this challenge, virtualization software has been introduced which allows centers to double the amount of work done by the same servers. This allows businesses to halve the total number of devices and decrease environmental impact as well.

Green IT is also taking place at home e.g. a standard PC can consume around 350 watts (that’s ~1800 watts for 6 hours usage daily @ a minimal Rs. 7.5 per KW). With increasing awareness & electricity prices, consumers are now investing in products which use

All-In-One PC
HP All-In-One PC

less power, give off less heat and are recyclable or made of renewable materials like bamboo. These include new forms such as netbooks, ‘All In One PCs’, Ultra-portables and ECO PCs (less than 100 Watts consumption). There’s also a side benefit to this. Unlike traditional devices, these products fit anywhere in the home.