Headwinds In Pakistani Ecommerce Market

Pakistan's e-commerce market is consistently celebrated for its double-digit growth and USD $3 billion valuation. However, despite an 80% internet penetration rate, e-commerce still accounts for only a fraction of the estimated $150 billion retail market. State Bank data shows only 3000++ Ecommerce players in the market. One of the core issues for these low …

​Jodiabaazar.com seeks to popularize traditional market through digital & ecommerce services

There are bazaars in every neighborhood of Karachi, Pakistan. The most popular bazaars in Karachi generally are: Tariq Road, Bohri Bazaar, Soldier Bazaar, Sarafa Bazar, Meena Bazaar, Urdu Bazaar, etc. Amongst these and renowned for its wholesale markets, dry milk, spice & dry fruit market is Jodia Bazar. These are thousands of small individually owned …

Building A Center Of Competence: Structures, Success Factors & Innovations In Vocational Training

Vocational Training Is A Need Of The Time To Provide Employment To Our Youth One of the most significant labor market problems facing Pakistan today is the number of unemployed young workers who are having difficulty in acquiring middle-class jobs. such jobs are slowly  slipping away to people with higher education. Since they  lack the ability …

Comedy Masala Comes To Pakistan

Comedy Masala International was launched 6 years ago and today is regarded as the biggest & most popular weekly show in Singapore. After over 350 shows, Umar Rana, the founder has decided to bring the show and format to Pakistan and after his first show on the 23rd of February, 2017, is slated to do …

Media Idee Has Earned The Google Partner badge.

MI Digital – the digital marketing arm of Media Idee, a culture marketing network, is proud to announce becoming a Google Partner. As the ‘Interactive story’ division handling the media budgets of clients from SME to Enterprise levels, the achievement demonstrated the expertise and the excellence of the teams handling the digital marketing accounts for …

MI Digital Launches ‘Digital Summer’ Internship Program for 2015

MI Digital agency in Pakistan launches its 'Digital Summer' 2015 internship program.

Antaysia.com, UAE Appoints MI Digital As Its Digital Agency

UAE based lingerie brand Antaysia has appointed MI Digital as its first Digital Agency for handling the UAE region. Antaysia.com is looking to boost sales ahead of Valentines but also intends to build up its activity online to grow sales in the long term. MI Digital will be responsible for growing the brand’s presence across …

Hilal Candy Releases New Khopra Candy Ad

Hilal Candy, Pakistan's No. 1 confectionary company released their new ad today. Produced by MI Productions and directed by Farooq Mannan, the ad positions 'Khopra Candy' as a candy that celebrates sweet relationships with  'Rishtoon Mein Bharay Mithas'.   The ad can be viewed here:   MI Productions Hilal Khopra Candy Ad  

MI Digital & Anne French Presents – What’s In A Puzzle Slider Game With Kareena Kapoor

In an Industry first, MI Digital, Pakistan's pioneering digital agency & MI Gaming, Pakistan's premier branded games studio, network companies of Media Idee Group recently launched their first branded game for Anne French, Pakistan. The game based on the slider puzzle adds a social gaming aspect to it by challenging friends and peers of the player …

Digital Audience Measurement In Pakistan

“Since the beginning of radio, the broadcaster has been interested in how the owner of a receiver reacts to the programs presented over the air. Some of the questions to which the broadcaster, whether he is an educator or advertiser, is anxious to secure the answers are as follows: When does the listener use his …