Digital Audience Measurement In Pakistan

“Since the beginning of radio, the broadcaster has been interested in how the owner of a receiver reacts to the programs presented over the air. Some of the questions to which the broadcaster, whether he is an educator or advertiser, is anxious to secure the answers are as follows: When does the listener use his …

Online Classified Market In Pakistan

Pakistan has traditionally always been a nation with strong social support systems rather than institutions. Even for things as simple as schooling or buying a house, we seek after the opinions and recommendations of our own and extended family and friend networks rather than depending on external reviews or peers. Over the last few years …

The Client Brief – Perfecting The Art

The creative brief is your roadmap. Your Sherpa. Your guide to the buried treasure. The creative brief is the contract between the client and the agency and between the agency account team and the creative team. It spells out in inspiring terms exactly what is that needs to be produced to solve a specific business …

Marketing Strategies For Digital Media

Every year for the last five years digital pundits had been predicting dramatic change in our media consumption. They had foretold the convergence of digital and broadcast media, the erosion of mass audiences and the restructuring of the media and advertising industries. So far every year, leading industry practices had remained static, even stagnant, and …

Is Nokia The Next Motorola?

does the strategy of keep pumping out so called "new models" with minor differences (e.g. 6303, N95, N86, 7310, 7510 etc...) really work? Do potential customers of these phones really care if the cam has been "upgraded" or not? If sales are increasing whilst profit is shrinking, so does it still make sense to keep pumping out so called "new models" constantly? More importantly when YOY the sales results are showing that the strategy is not working, why is the strategy not being changed.

Marketing 2.0 – Leveraging Facebook For Brand Building

Facing Up To Facebok Published Dawn, Aurora Magazine, Jun-Jul, 2009 Issue. Media has been leveraged for sociable purposes since the caveman first discovered walls. Thus it can be said that the phenomenon of social media and social networks is not new. Even in Pakistan, the most popular applications that were ever installed on PCs were …

The Future Of The Media Agency

A wonderful article by Mark Holden on how the digital world is transforming media buying agencies into real brand custodians.

Global Entertainment and Media Practice

Marcel Fenez, global leader of the entertainment & media practice, talks about why there's nowhere to hide from the migration to digital, and how the economic crisis is accelerating this process. more about "Global Entertainment and Media practice" To add to this, a new study from market research firm TNS and digital marketing firm Eyeblaster …

Hp Strategy Presentation

See Chin Tek talks about the transformation happening at HP at the conference "Touch The Future Now", held at Ritz Carlton, Beijing, China. I took pictures of the presentation and have uploaded it with his speech as a slidecast. more about "Hp Strategy Presentation", Audio Recorded via Nokia N82

Hp ‘Touch The Future, Now’ Design Presentation

HP's Design Presentation more about "Hp Design Keynote Presentation", posted with vodpod HP 'Touch The Future, Now' was held in May, 2009 in Beijing, China, where they launched several products, including the HP Mini 110 netbook, the HP Pavillion MS200 all-in-one Desktop PC, an upgraded HP DV2 notebooks, and some new HP ProBooks. The conference …