social media – Accelerate – by Umair Mohsin

October 1, 2009October 1, 2009 Umair Mohsin Marketing Strategy, Media, social media, Technologies

Enterprise 2.0 – Social Computing

In 1999, Rick Levine, Christopher Locke, Doc Searls, and David Weinberger in their "The Cluetrain Manifesto", wrote “A powerful global conversation has begun. Through the internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter – and getting smarter faster than most companies. Amongst their … Continue reading Enterprise 2.0 – Social Computing

July 15, 2009July 19, 2009 Umair Mohsin Brand Strategy, Digital Strategy, Marketing Strategy, social media

Marketing 2.0 – Leveraging Facebook For Brand Building

Facing Up To Facebok Published Dawn, Aurora Magazine, Jun-Jul, 2009 Issue. Media has been leveraged for sociable purposes since the caveman first discovered walls. Thus it can be said that the phenomenon of social media and social networks is not new. Even in Pakistan, the most popular applications that were ever installed on PCs were … Continue reading Marketing 2.0 – Leveraging Facebook For Brand Building

June 7, 2009June 12, 2009 Umair Mohsin Marketing Strategy, Media, social media, Technologies

Social Media In Pakistan

I had the opportunity to attend the Young Social Reformers 'Tipping Point, 2009 - New Age Media Strategies For The Next Frontier' held at Mariott Hotel on Sat. 6th June, 2009. The objective of this event was to uncover the core principles of New Age Media Strategies and was attended by some big-wigs such as … Continue reading Social Media In Pakistan