Headwinds In Pakistani Ecommerce Market

Pakistan's e-commerce market is consistently celebrated for its double-digit growth and USD $3 billion valuation. However, despite an 80% internet penetration rate, e-commerce still accounts for only a fraction of the estimated $150 billion retail market. State Bank data shows only 3000++ Ecommerce players in the market. One of the core issues for these low …

Digital Audience Measurement In Pakistan

“Since the beginning of radio, the broadcaster has been interested in how the owner of a receiver reacts to the programs presented over the air. Some of the questions to which the broadcaster, whether he is an educator or advertiser, is anxious to secure the answers are as follows: When does the listener use his …

Online Classified Market In Pakistan

Pakistan has traditionally always been a nation with strong social support systems rather than institutions. Even for things as simple as schooling or buying a house, we seek after the opinions and recommendations of our own and extended family and friend networks rather than depending on external reviews or peers. Over the last few years …

The Client Brief – Perfecting The Art

The creative brief is your roadmap. Your Sherpa. Your guide to the buried treasure. The creative brief is the contract between the client and the agency and between the agency account team and the creative team. It spells out in inspiring terms exactly what is that needs to be produced to solve a specific business …

The Future Of Advertising … Is Not Advertising

We live in an era that isn't business as usual anymore. Living in a networked economy with an increasing overlap between consumer and technology is opening up opportunities for businesses and the resulting advertising to evolve. As Mark Earls has said marketing is increasingly moving from a world where you are marketing to people to …

Jeremy Gutsche – Unlocking The Cool Interview

Popular is not cool. Cool is the next big thing and in a world of increased competition, intensified customer demands and globalization, understanding how to be creative and then build up a culture of innovation is more important than ever before. One of the ways companies do that is to use ‘Trend Hunters’ or ‘Trend …

Marketing Strategies For Digital Media

Every year for the last five years digital pundits had been predicting dramatic change in our media consumption. They had foretold the convergence of digital and broadcast media, the erosion of mass audiences and the restructuring of the media and advertising industries. So far every year, leading industry practices had remained static, even stagnant, and …

Unleash The Power Of Digital Out Of Home In Pakistan

These are signs of changing times and they are everywhere. Banks, retail stores, exhibitions, malls, airports, restaurants — digital signage is being mounted at all these places. Enter the world where flat screens offer high-quality, value-added marketing content. Digital signage is a broad term used to describe the integration of a variety of technologies, including …

From The Archives (2007) – I Are The Media

It’s simply that the media houses are too stuck in the mindset of big, fancy and being infrastructure-bound where they should understand the value of being lean, mean and constraint-free. Many of these traditional media companies will find it difficult to adjust to the new media landscape of mobile platforms and customer created content due to their investments in old-media infrastructure and business models.

Is Nokia The Next Motorola?

does the strategy of keep pumping out so called "new models" with minor differences (e.g. 6303, N95, N86, 7310, 7510 etc...) really work? Do potential customers of these phones really care if the cam has been "upgraded" or not? If sales are increasing whilst profit is shrinking, so does it still make sense to keep pumping out so called "new models" constantly? More importantly when YOY the sales results are showing that the strategy is not working, why is the strategy not being changed.