Unleash The Power Of Digital Out Of Home In Pakistan

These are signs of changing times and they are everywhere. Banks, retail stores, exhibitions, malls, airports, restaurants — digital signage is being mounted at all these places. Enter the world where flat screens offer high-quality, value-added marketing content. Digital signage is a broad term used to describe the integration of a variety of technologies, including …

Digital Marketing Workshop At Karachi Mariott Hotel, 17th March 2010

It's finally here. I've decided to take the plunge. I'm offering a comprehensive one-day workshop on Digital marketing for the people involved in marketing & branding. The workshop, which will feature proven techniques for engaging customers at every step of the purchase funnel will be held on March 17th from 9 AM - 5PM and …

From The Archives (2008) – Marketing 2.0

Yet as more and more consumers integrate digital technology into their daily lives, they are also increasingly exercising control of how they view, interact with and filter advertising in a multichannel world. Already the integration of technology (multi-screen media consumption) is changing how we look at consumers. No longer are marketers describing consumption of content as being off-line and online or traditional and new but where and how the media is being consumed. The demarcation lines between old and new media have officially been eliminated.

Dalda Instore Digital Activation

Dalda Foods Pvt. Ltd. has recently engaged with their customers through an Instore Activation. Tuesday handled everything from ideation to the execution of the activity. Dalda customers buying 10 KG/ Liters of their products got a chance to play 'Dalda's Wheel of Fortune' and win great prizes like passes to the Dalda's Iftar being held …

The Future Of The Media Agency

A wonderful article by Mark Holden on how the digital world is transforming media buying agencies into real brand custodians.

Global Entertainment and Media Practice

Marcel Fenez, global leader of the entertainment & media practice, talks about why there's nowhere to hide from the migration to digital, and how the economic crisis is accelerating this process. more about "Global Entertainment and Media practice" To add to this, a new study from market research firm TNS and digital marketing firm Eyeblaster …

KungFu Panda – Awesome Marketing Lesson

Po: Ooh, so um, I should... stop talking? Shifu: If you can. Brand management in the traditional marketing world was a top down, internally focused, political and money based approach. Now, due to the elimination of production & distribution costs, technology is allowing the growth of communities on a massive scale and this increased fragmentation …

Integrating Digital Into Your Marketing

I was reading an article on 'Brandweek's CMO's Not Happy With Digital today and this line caught my attention. “What I’m hearing anecdotally is there are now sometimes half a dozen digital agencies and suppliers specializing in social media and search,” Seid said. “We don’t have anyone managing, integrating and demanding best practices in those …