Hilal Candy, Pakistan's No. 1 confectionary company released their new ad today. Produced by MI Productions and directed by Farooq Mannan, the ad positions 'Khopra Candy' as a candy that celebrates sweet relationships with 'Rishtoon Mein Bharay Mithas'. The ad can be viewed here: MI Productions Hilal Khopra Candy Ad
The Future Of The Media Agency
A wonderful article by Mark Holden on how the digital world is transforming media buying agencies into real brand custodians.
Global Entertainment and Media Practice
Marcel Fenez, global leader of the entertainment & media practice, talks about why there's nowhere to hide from the migration to digital, and how the economic crisis is accelerating this process. more about "Global Entertainment and Media practice" To add to this, a new study from market research firm TNS and digital marketing firm Eyeblaster … Continue reading Global Entertainment and Media Practice
KungFu Panda – Awesome Marketing Lesson
Po: Ooh, so um, I should... stop talking? Shifu: If you can. Brand management in the traditional marketing world was a top down, internally focused, political and money based approach. Now, due to the elimination of production & distribution costs, technology is allowing the growth of communities on a massive scale and this increased fragmentation … Continue reading KungFu Panda – Awesome Marketing Lesson
Accelerate - by Umair Mohsin 