Media Idee Has Earned The Google Partner badge.

MI Digital – the digital marketing arm of Media Idee, a culture marketing network, is proud to announce becoming a Google Partner. As the ‘Interactive story’ division handling the media budgets of clients from SME to Enterprise levels, the achievement demonstrated the expertise and the excellence of the teams handling the digital marketing accounts for …

MI Digital Launches ‘Digital Summer’ Internship Program for 2015

MI Digital agency in Pakistan launches its 'Digital Summer' 2015 internship program.

Antaysia.com, UAE Appoints MI Digital As Its Digital Agency

UAE based lingerie brand Antaysia has appointed MI Digital as its first Digital Agency for handling the UAE region. Antaysia.com is looking to boost sales ahead of Valentines but also intends to build up its activity online to grow sales in the long term. MI Digital will be responsible for growing the brand’s presence across …

MI Digital & Anne French Presents – What’s In A Puzzle Slider Game With Kareena Kapoor

In an Industry first, MI Digital, Pakistan's pioneering digital agency & MI Gaming, Pakistan's premier branded games studio, network companies of Media Idee Group recently launched their first branded game for Anne French, Pakistan. The game based on the slider puzzle adds a social gaming aspect to it by challenging friends and peers of the player …

Digital Audience Measurement In Pakistan

“Since the beginning of radio, the broadcaster has been interested in how the owner of a receiver reacts to the programs presented over the air. Some of the questions to which the broadcaster, whether he is an educator or advertiser, is anxious to secure the answers are as follows: When does the listener use his …

Online Classified Market In Pakistan

Pakistan has traditionally always been a nation with strong social support systems rather than institutions. Even for things as simple as schooling or buying a house, we seek after the opinions and recommendations of our own and extended family and friend networks rather than depending on external reviews or peers. Over the last few years …

The Client Brief – Perfecting The Art

The creative brief is your roadmap. Your Sherpa. Your guide to the buried treasure. The creative brief is the contract between the client and the agency and between the agency account team and the creative team. It spells out in inspiring terms exactly what is that needs to be produced to solve a specific business …

Yes! We Khan – Social Media Case Study Of Imran Khan Rally On December 25th, 2011

The highly successful Jalsa of 25th December, 2011 organized by Pakistan Tehreek Insaf was a major social media milestone for Pakistan. By using a disruptive technology in early markets, PTI has upset the status quo, catapulting a man who did not look like a serious contender for government initially into the forefront of the race …

The Future Of Advertising … Is Not Advertising

We live in an era that isn't business as usual anymore. Living in a networked economy with an increasing overlap between consumer and technology is opening up opportunities for businesses and the resulting advertising to evolve. As Mark Earls has said marketing is increasingly moving from a world where you are marketing to people to …

Beauty In The Lines: Pakistani Calligraphy

It has been compared to a chant, a rhythmic divine beauty, a melody, an aria, a toccata, an edification, an exaltation. As poetry is for the tongue, calligraphy is to the page. The authors of The Splendor of Islamic Calligraphy put it best when they said: “Calligraphy is the plainsong of the divine”. Calligraphy is …