Comedy Masala Comes To Pakistan

Comedy Masala International was launched 6 years ago and today is regarded as the biggest & most popular weekly show in Singapore. After over 350 shows, Umar Rana, the founder has decided to bring the show and format to Pakistan and after his first show on the 23rd of February, 2017, is slated to do …

The Client Brief – Perfecting The Art

The creative brief is your roadmap. Your Sherpa. Your guide to the buried treasure. The creative brief is the contract between the client and the agency and between the agency account team and the creative team. It spells out in inspiring terms exactly what is that needs to be produced to solve a specific business …

Yes! We Khan – Social Media Case Study Of Imran Khan Rally On December 25th, 2011

The highly successful Jalsa of 25th December, 2011 organized by Pakistan Tehreek Insaf was a major social media milestone for Pakistan. By using a disruptive technology in early markets, PTI has upset the status quo, catapulting a man who did not look like a serious contender for government initially into the forefront of the race …

Jeremy Gutsche – Unlocking The Cool Interview

Popular is not cool. Cool is the next big thing and in a world of increased competition, intensified customer demands and globalization, understanding how to be creative and then build up a culture of innovation is more important than ever before. One of the ways companies do that is to use ‘Trend Hunters’ or ‘Trend …

The Blogging Scene In Pakistan

Ten years ago a set of 95 theses were organized and put forward as a manifesto, for all businesses operating within what was then suggested to be a newly-connected marketplace. Titled ‘The Cluetrain Manifesto’, it put forward an idea that the Internet was unlike the ordinary media used in mass marketing as it enables people …

The Year Twenty Ten: A Review

It’s that time again when we reflect upon the world and aim to do better with our resolutions. This has been an eventful year. I guess we were expecting it to be when Google announced with a bang in January that its corporate network had been attacked. With the follow up being the attack on …

The Rise Of Digital Marketing In Pakistan

Posted On Express Tribune: http://blogs.tribune.com.pk/story/159/hello-digital-world/ As we celebrate almost two decades of the internet’s presence in Pakistan, intuitively it makes sense to believe that as the consumer in Pakistan gets ‘Digital’ and the technologies mature, there would have been innovations & change of behaviors in the marketing practices of companies. Yet astonishingly despite the fact …

InStore, InStyle – Marketing in Retail Stores Using Digital Media

Published in Dawn, Aurora, March - April, 2010 Over the last decade broader socio-economic changes, including growth in the urban middle class and disposable incomes have given rise to the modern retail sector in Pakistan.  There has been a marked decrease in traditional ‘kiryana’ stores, an increase in general stores and the emergence of new …

Digital Marketing Workshop At Karachi Mariott Hotel, 17th March 2010

It's finally here. I've decided to take the plunge. I'm offering a comprehensive one-day workshop on Digital marketing for the people involved in marketing & branding. The workshop, which will feature proven techniques for engaging customers at every step of the purchase funnel will be held on March 17th from 9 AM - 5PM and …

From The Archives (2006) – Marketing To Kids

To date there has been no study of the potential of the kid’ s market in Pakistan. However, a rough estimate can be devised. The 0-25 years old market in Pakistan comprises around 64.9% of the 153.96 Million (Source: Economic Survey 2005) people in the country. Slicing the same percentage from the approximately 60 Million people living in the Urban sector and taking out the 16-25 bracket comprising of 8.9 million individuals and the 12-15 bracket comprise of 4.1 Million individuals (Source: AC Nielsen Data) leaves us an estimated 25 Million kids in Pakistan out of which the 3-12 years segment can comprise of anywhere between 15-20 million potential users of all kinds of products ranging from juices, confectionary and even mobile phones.