Comedy Masala Comes To Pakistan

Comedy Masala International was launched 6 years ago and today is regarded as the biggest & most popular weekly show in Singapore. After over 350 shows, Umar Rana, the founder has decided to bring the show and format to Pakistan and after his first show on the 23rd of February, 2017, is slated to do …

Antaysia.com, UAE Appoints MI Digital As Its Digital Agency

UAE based lingerie brand Antaysia has appointed MI Digital as its first Digital Agency for handling the UAE region. Antaysia.com is looking to boost sales ahead of Valentines but also intends to build up its activity online to grow sales in the long term. MI Digital will be responsible for growing the brand’s presence across …

Hilal Candy Releases New Khopra Candy Ad

Hilal Candy, Pakistan's No. 1 confectionary company released their new ad today. Produced by MI Productions and directed by Farooq Mannan, the ad positions 'Khopra Candy' as a candy that celebrates sweet relationships with  'Rishtoon Mein Bharay Mithas'.   The ad can be viewed here:   MI Productions Hilal Khopra Candy Ad  

Online Classified Market In Pakistan

Pakistan has traditionally always been a nation with strong social support systems rather than institutions. Even for things as simple as schooling or buying a house, we seek after the opinions and recommendations of our own and extended family and friend networks rather than depending on external reviews or peers. Over the last few years …

The Client Brief – Perfecting The Art

The creative brief is your roadmap. Your Sherpa. Your guide to the buried treasure. The creative brief is the contract between the client and the agency and between the agency account team and the creative team. It spells out in inspiring terms exactly what is that needs to be produced to solve a specific business …

Yes! We Khan – Social Media Case Study Of Imran Khan Rally On December 25th, 2011

The highly successful Jalsa of 25th December, 2011 organized by Pakistan Tehreek Insaf was a major social media milestone for Pakistan. By using a disruptive technology in early markets, PTI has upset the status quo, catapulting a man who did not look like a serious contender for government initially into the forefront of the race …

The Future Of Advertising … Is Not Advertising

We live in an era that isn't business as usual anymore. Living in a networked economy with an increasing overlap between consumer and technology is opening up opportunities for businesses and the resulting advertising to evolve. As Mark Earls has said marketing is increasingly moving from a world where you are marketing to people to …

Beauty In The Lines: Pakistani Calligraphy

It has been compared to a chant, a rhythmic divine beauty, a melody, an aria, a toccata, an edification, an exaltation. As poetry is for the tongue, calligraphy is to the page. The authors of The Splendor of Islamic Calligraphy put it best when they said: “Calligraphy is the plainsong of the divine”. Calligraphy is …

Rural Broadband In Pakistan: Powered Off

40 Kilometers out of Karachi, in the neighborhood of Sultanabad, Kemari Town lies a small goth named Anwar Thaheem of over 3000 inhabitants. The village consists of a school, a single entertainment area and just one bricked house which is owned by the chieftain whilst the rest are thatched huts. The majority of the residences …

Jeremy Gutsche – Unlocking The Cool Interview

Popular is not cool. Cool is the next big thing and in a world of increased competition, intensified customer demands and globalization, understanding how to be creative and then build up a culture of innovation is more important than ever before. One of the ways companies do that is to use ‘Trend Hunters’ or ‘Trend …